Alex Babic

Global Product Manager
Director, Product Strategy

Global product strategist with vast experience bringing hardware and software products to market. Skilled at leading change management, including navigating M&A activities within a Fortune 100 conglomerate. Fluent in full lifecycle product management, including market research, design, vendor selection, production, and marketing. Experience in various industrial, commercial, and residential manufacturing industries.


November 2021 I Current position

Product Marketing Manager

Product Scrum Owner for cloud-based facility management platform for building performance optimization. Created new process for backlog prioritization. Launched variety of new features to EDO clients enabling building optimization for commercial buildings helping transition to smarter, greener and more efficient buildings, communities and society in general.

November 2017 | July 2021

Offering Management Lead / Product Manager
Building Technologies

Held global responsibility for human to machine interfaces as well as other controller offerings, like VAV unitary controllers and plant controllers with specific brands for large retail and grocery solutions. Pitched ideas, gained funding, prioritized projects across brands, and offered product advising through all project phases. Managed a team of nine Product Managers across five separate brands in North America, working closely with all brands to achieve over-reaching company goals.

June 2009 | November 2017

Manager of Product Management, Safety and Productivity Solutions

Led the team of Global Product Managers for stationary, RFID, and mobile printers with an annual revenue of $185M and served as interim Roadmap Leader for Honeywell Scanners.

September 2008 | June 2009

Manager, Product Management

Mentored and coached engineering and marketing teams in a newly established facility and created product and go-to-market strategies for products in India and China.



Revitalized a project that was facing significant delays by prioritizing features to maintain high-growth and high-visibility application coverage in cloud and wireless applications, and provide value to customers, resulting in generating $1M in annual revenue.

Anticipated future customer needs and launched the first industrial printer with a multilingual, color touch screen with new RFID deployment features that shortened potential deployment time by up to 90%, with the platform providing more than 50% of revenue for $100M printer P&L.

Achieved $30M in uninterrupted sales during an organizational restructuring to create new residential home business, Resideo.


  • ​Product Strategy
  • Market Expansion
  • Business Transformations
  • Business Analysis
  • Product Marketing
  • Forecasting
  • Stakeholder Management
  • Value Propositions
  • Scrum Product Owner
  • Project Management
  • Product Roadmaps
  • Competitive Analysis


Bachelor of Engineering Technology (BSET)

Federal Secretariat for Foreign Affairs of Yugoslavia